When I woke up this morning, the only thing I had to blog about was dreaming that we all had to learn a new language, called Caratois (pronounced very Frenchly), for use in airports. It was based on numbers (here I’m assuming that Da5id and Ma3a are only the tip of the numerophilological iceberg).
Then I got a new comment that, in part, goes like so:
Oh and BTW becca and I have seen SERENITY I was reading your site and I was like OMG BECCA remember that crazy RANDOM space movie we went and saw with the REAVER guys in it that is SARAHS FIREFLY OMG I gotta tell her (SO I AM TELLING YOU) now update us on what the hell firefly has to do with it cause the movie ended with everything being right in the world and the psyhic girl lives and all is good…. FILL ME IN
Oh Peggy baby, where to start?
The film Serenity is based on a short-lived television show called Firefly, now assumed to be one of the great cult hits of all time. The complete series is available on DVD and I encourage you to buy it as soon as humanly possible, like maybe on your lunch hour or some time in the next fifteen minutes. There are quite a few different theories as to why Firefly was canceled, from the worst conspiracy theories (like Fox is a Republican network and Firefly’s democratic ideals weren’t welcome) to the lamest excuses (like the World Series was so disappointing people stopped watching television altogether). Firefly was canceled because nobody watched it. Its ratings started low and went lower, only rising a little for the final episode. Most fans will tell you that there were quite a few mitigating circumstances that led to those low ratings. For the most part, I agree—there were indeed mitigating circumstances, some of which could have legitimately contributed to low ratings. But for the most part, the masses of people needed to make the show a hit just didn’t watch.
Firefly was a space western, literally. There were spaceships and horses and six-shooters and people who said “ain’t” and a creepy monolithic government in flying fortresses and guys with blue wands of bloody death. It was the story of nine people in the reconstruction period after a galactic civil war, many of whom were the losers. The show had bad ratings from the beginning, but because it was created by Joss Whedon, came with what amounted to a built-in and activist fan base—all the Buffy and Angel fans who were used to fandom, community, and rallying for action. Within weeks, fans took out an ad in variety to help the network see how much they were enjoying the show. Fans wrote and sent postcards to network execs and companies that advertised on the show. But it was still canceled.
The fan outcry was enormous. They wailed and rent their garments and gnashed their teeth and kept sending postcards and kept posting on forums and Whedon believed in his little TV show that could and vowed to find it another home or something, anything to keep it from disappearing. No other network would pick it up. So there started a massive trade in underground VCDs and p2p episode sharing.
A year after cancellation, Fox released the show on DVD. The sales were huge and unaccountably so—if everyone who apparently purchased the DVDs had watched the show, the ratings would have been plenty high. Either fans were buying multiple sets, or Firefly’s fan base had grown after cancellation, thanks in part to new and better file sharing technology like Bit Torrent.
Universal Studios noticed the huge DVD sales and around that time, several major news outlets, including the Wall Street Journal, did articles on the success of cult-hit shows on DVD and how built-in fan bases could give properties and advertisers new life. Universal execs called Joss Whedon and eventually they made a deal for a movie. Eighteen months later (the release date was set back so as not to compete with Star Wars III), the film finally premiered. But not before there were several double super secret fan shows in different cities around the country, letting people who could get their hands on tickets see the show up to three times ahead of schedule.
Weekend grosses were far, far lower than expected. Fans again decried mistreatment—as Fox had mistreated Firefly, so Universal mistreated Serenity. Low domestic returns the first weekend put off international premieres and in some cases, the film was removed entirely from foreign markets to save on recouping cash. New statements by Universal executives confirm that the money spent on advertising Serenity was no more and no less than they spent on advertising any other movie, nor was it spent in a different way—such as contributing more to viral and web marketing instead of the traditional routes. People just didn’t watch it. Again.
When the DVD came out, it again sold far beyond expectation, confirming the idea that the built in fan base was buying extra, skewing the statistical results and making it seem like a far more beloved commodity than it actually was. The fandom, for the most part, holds out for a sequel or a revived series. As cynical as I obviously am about the whole thing, if I found out they were doing either, a sequel or a revival, I would weep with joy, and then with grief, because it would be so fundamentally different again, and then with relief, because any Firefly is good Firefly.
I’ve seen Serenity 14 times. I’ve seen each of the first 12 episodes upwards of 200 times each and the 3 “lost” episodes probably half that many times. I can recite them, for the most part, word for word. Not a day goes by that I don’t spend a significant chunk of time thinking about Firefly. I consider Serenity a piece of corporately-funded, source-approved fanfiction because I can’t bear the idea of not having Wash. I’ve made some of the best friends of my whole life because of Firefly.
Does that help? Does that answer your question? If not, this is what Mal said out front of each episode (when Book wasn’t doing a variant of it):
Here’s how it is. Earth got used up. So we moved out, and formed a whole new galaxy full of earths. Some rich and flush with the new technology, some not so much. The central planets, them’s formed the Alliance, waged war to bring everybody under their rule. A few idiots tried to fight it, among them myself. I’m Malcolm Reynolds, captain of Serenity. Got a good crew: fighters, pilot, mechanic. Even picked up a preacher and a bona fide Companion. Got a doctor, too. Took his genius sister outta some kind of Alliance camp so they’re keepin’ a low profile. Got a job? We can do it. Don’t much care what it is.